Anything but basic. Rareview chosen to launch high-end luxury basics apparel company with an inclusive experience across all customer touchpoints

Dec 21, 2017

Anything but basic. Rareview chosen to launch high-end luxury basics apparel company with an inclusive experience across all customer touchpoints

All good things come to those who wait, and thankfully you won’t have to wait long. Rareview has been chosen as the full-service digital agency and partner for a premium basics company.

Set to hit the market in the Spring of 2018, this Rareview partnership is fueled by a design-driven campaign showcasing the luxury basic brand’s image and dimension. Promoting holistically crafted cotton-knit apparel and appealing to a classically edgy style as well as putting comfort at the forefront, the simple tee becomes a game changer.

Sculpting the brand through voice, audience, marketing, digital commerce, customer acquisition, customer experience, and design, Rareview is creating the largest digital luxury basics company with a fresh reach, style, and position. Return to the basics this Spring in style.