Oct 12, 2017
Rareview wins the 2017 MarCom Platinum award for Digital Media, Social Media, and Social Engagement
We’re honored to take home the Platinum award for driving sales through our digital engagement campaigns for Bosch Automotive (Sweetworxx). Our campaign was focus around driving mobile users into the app to purchase services. For more details, take a look at our Sweetworxx case study.
“It’s inspiring for Bosch and Rareview to be recognized for our hard work — using search, social, SEO, email, retargeting, personalization and mobile app acquisition to drive rapid growth and engagement,” says Rob Pearson, Rareview CMO.
“What an honor to win this award. It’s the highest recognition we can have for digital marketing and social media. Bosch and Rareview worked hard to build something unique and focused on our customers and their experience,” says Daniel Angelo, CEO of Sweetworxx, a division of Bosch Automotive.
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry.
About 15 percent of entries win Platinum, the top award and around 20 percent the Gold Award. Approximately 10 percent are Honorable Mention winners.
Being a Platinum or Gold Winner is a tremendous achievement symbolized by the intricately detailed MarCom statuette. Platinum and Gold Winners are listed on our website at marcomawards.com.