Z Supply Clothing

Z Supply Clothing hires Rareview to run all performance and digital marketing, paid social media, and full creative services for the women’s lifestyle clothing brand.

An immersive experience for a connected audience.

With a strong client partnership, we support Z SUPPLY CLOTHING in building stronger relationships with customers, creating new brand advocates, and driving bottom-line growth to their overall direct-to-consumer business. 

We work closely with their team on social, creative, paid performance, customer acquisition, loyalty, strategy, email, campaign development, analytics, and execution. As we build new relationships with digital-savvy audiences, we find new ways to create moments that matter and sustainable, exponential growth.

61%

Growth in new customers

-94%

Decrease in cost-per-acquisition

36%

Increase in repeat customers

141%

Overall YOY growth

7.6

Return on ad spend

103%

Increase in revenue


Awards & recognition.

2018 MarCom Gold Award


Tyler Beckard from Z Supply Clothing

Congratulations on setting a new record for highest daily traffic in the lifetime of our site!

TYLER BECKERT, ECOMMERCE DIRECTOR

Driving growth through social.

Influencing customers to take action in a notoriously competitive industry starts by speaking to their experiences. With an active influencer campaign, specific and targeted organic strategy, paired with a robust social paid plan, we were able to garner deliberate growth and bring in new customers.

Performance marketing that works; plain and simple.

Optimization doesn’t just happen once a month, looking at channels on a daily basis, with a flexible approach to spending, shifting creative and ad spend, and focusing ROAS gives Z SUPPLY Clothing the best opportunity to capture customers at their point of purchase.

Our performance team takes a sprint approach to these campaigns, reviewing daily metrics that matter, refining segments and creative, and testing new ideas to keep generating revenue. 

Design-driven marketing.

In a 6 month window, we created thousands of new banner ads, social media campaigns, email campaigns, and digital assets to achieve exponential growth. Not only did we design and create these assets, but we also created dynamic tests, through machine learning, that tested 250 ads and images against each other for the optimal mix of imagery, content, and CTA’s. 

This lead to a ROAS lift to 9/1 and generated 100%+ growth in revenue. Proof that good creative, marketing, and testing drives real results. 

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