2024—unwrapped. Let’s rewind; what a year it’s been!

Here’s a look back at what we’ve achieved, what we’ve learned, the wins we celebrated, the ideas that inspired us, and, of course, some beautiful stuff to look at.

#Design

Pushing boundaries

This year, we expanded the horizons of web capabilities. We designed 3D coins for Pickselverse and pioneered our first-ever infinite zoom sequence on the web. Additionally, we introduced a fully immersive 3D sphere in WordPress. Our goal was to captivate users with cutting-edge, immersive technology.

Design systems for WordPress

Our team developed a custom design system tailored for WordPress. This system encompasses every component necessary to build contemporary WordPress websites using Gutenberg. Imagine something akin to Google’s Material Design¹, but specifically crafted for WordPress.

2

This year, we welcomed two new members to our design team. Both have been fantastic additions, enriching our close-knit group.

17

This year, our projects centered on enhancing user experience and interface design, as well as animation design.

2025—Looking ahead

Next year, we are keenly observing the following areas:

More 3D as browsers get more capable
Sustainable web design as companies look to reduce digital carbon footprint
Experimental navigation
Bold typography and vivid colors
Custom illustrations and graphics
Micro-interactions and animations
Accessibility and inclusivity
Microsites designed to boost brand awareness

#Development

Engineering efficiencies

As our development department expands, we are bringing on board solid, highly-skilled, and reliable team members, leading to enhanced engineering efficiencies throughout. We’ve refined our processes, and our developers are collaborating effectively. Their streamlined approach to making commits and conducting code reviews has made these tasks both painless and efficient. 🥳

Developer-friendly designs

Working closely with our design team, we are adopting more modular design practices. This shift enhances alignment between our teams, making the handoff from design to development smoother and more efficient.

Accessibility focused

Web accessibility continues to be a priority for us. We adhere to WCAG standards and are committed to building websites that meet these guidelines, ensuring the Web remains inclusive and accessible for everyone².

Starter theme

We are continuously enhancing our starter theme, which significantly contributes to faster development cycles. This theme not only promotes more organized code but also improves accessibility and integrates global styles, streamlining our workflow and enhancing overall efficiency.

Headless projects

In 2024, we embraced headless architectures and new technologies. We undertook several headless projects, expanded our knowledge with new frameworks, and experimented with more complex data structures alongside our clients.

Animation in WordPress

Animation on the web is truly exciting! We’ve ramped up our projects involving animation and are exploring innovative ways to integrate it within WordPress. Specifically, we’re developing admin blocks that empower users to modify content within animation sequences independently, eliminating the need for a developer’s assistance. It’s a game-changer! 🤯

3

We added three new developers to our team this year!

5,423

Total code contributions according to GitHub.

PHP + JS

Our top languages for 2024.

2025—Looking ahead

Watch out for more of these next year:

AI tools to assist developers
Progressive Web Apps (PWAs) to combine the best of mobile and web
Voice search on websites
Enhanced security measures to combat vulnerabilities
Immersive experiences with AR and animation

#Marketing

Year of innovation and impact 💯

In 2024, we didn’t just keep up with the trends—we defined them. With a restructured team focused on digital transformation, strategy, revenue, innovation, and AI, we were able to move faster, think bigger, and deliver more impactful results. This restructuring fostered closer client relationships, enabling streamlined decision-making and a 50% faster response time.

Proactive

Fast, flexible, and focused: Marketing challenges don’t wait, so we move quickly. From rapid pivots to proactive planning our team worked side-by-side with our clients this year; in the trenches every step of the way.

Generative AI + reporting

Our AI-powered insights and real-time analytics take the guesswork out of marketing, ensuring every dollar spent works harder for you with actionable insights, it’s called RareIQ and will be introduced officially in 2025.

Digital transformation

We reimagined our marketing organization this year, prioritizing customized strategies, agile adaptation, and real-time communication to deliver exceptional results across our portfolio of companies.

Growth payment structure

Our new approach eliminates percentage-based performance fees and reinvests a portion of our dollars back into your business each month, ensuring your digital transformation is fueled by a collaborative team of engineers, designers, creatives, marketers, and content specialists.

50%

We prioritize rapid response times for all our clients, ensuring inquiries are addressed within one hour during business hours and three hours after hours.

$103M

By challenging conventions, championing strategic transformations, and prioritizing audience understanding, we generated over $100 million in top-line revenue for our clients this year.

2024 — Highlights

Introducing our new and improved growth payment strategy (or we can call this outcome-based pricing)
Answered 11,089 of our clients’ questions
Built 1,650+ creative pieces across multiple channels
26.7% growth in conversions
Dedicated 2,263 hours to training and certifications
Won 3 major industry awards

Our commitment

Rapid response: Resolving Google-related issues within 8 hours, even after hours. Managed a rapid turnaround response rate of 1hr
Innovative strategies: Driving significant growth and impact for our clients, taking one brand from $6M in revenue to over $22M
Data-driven: Combining creativity with data-backed insights. Launching our first RareIQ report
Human-centric campaigns: Creating meaningful connections with audiences
Quality over quantity: Delivering high-quality work that resonates, every day of the year. Quality, accountability, trust, and transparency lead this year
Focus on Customer Lifetime Value (CLV) – Our companies prioritized long-term relationships over short-term goals

2025—Looking ahead

As we enter 2025, we’re excited about the future of marketing and the trends that will shape it. 🔝

AI-powered marketing: Leveraging AI to deliver personalized content and automated ad creatives
B2B: Leverage AI to analyze data and deliver highly personalized experiences
Sustainability and ethics: Focusing on green marketing, transparency, and authenticity
The rise of the creator economy: Partnering with nano and micro-influencers by co-creating content for both b2b and b2c
Live shopping events: Capitalizing on the growing popularity of live shopping experiences
Video: Will finally take center stage across all platforms, leading search, shopping, content, brand, performance, and more
The beginning of the end: Performance managers are a thing of the past