At Rareview we do not follow one methodology or use only one tool for maintaining web metrics. Rather, we utilize a set of tools, paired with human quality assurance testing, to ensure a client’s vitals are never in jeopardy.

The following requirements pertain to any and all websites that we create, produce, and launch at Rareview. These items can often times be forgotten about when ensuring a site goes live on time. But… it’s critical that all our sites meet the following criteria.

Accessibility

  1. WCAG 2.1 AA required
  2. AAA is ideal

Performance

  1. Page speed score rating of “A”
  2. Load times under 1 second

Plugins

Approved

  1. Yoast
  2. Gravity Forms
  3. Jetpack
  4. HubSpot

Not Approved

  1. Elementor
  2. Visual Composer

Case-by-Case

  1. Advanced Custom Fields

Carbon Emissions

  1. Strive to achieve an 80% rating or better

Images

The recommend image format for the web today is WEBP and no longer JPG. WEBP is supported by all browsers (for Safari only Safari 14 on BigSur). Work is being done on newer image formats such as AVIF and JPEG200 that will offer even better performance.

Create images in both vertical and horizontal format for mobile and desktop devices.


Below is a list of the tools we use to measure our efforts.

Back-end Performance

  • New Relic

Front-end Performance

  • Website speed test
  • Lighthouse
  • Performance audits

Accessibility

Security

  • Code checks and reviews
  • Penetration testing
  • Security audits

Privacy

  • User data erase tools
  • GDPR and California testing
Share

Read More

3 steps to optimizing your social content 

Staring at a blank content calendar is every social media manager’s personal nightmare, yet we ...
Staring at a blank content calendar is every social media manager’s personal nightmare, yet we often find ourselves doing just that. If you’re one of us, or even just someone trying to up their social media game, you know the struggle is real. The ruthless pace of trends, those ever-changing algorithms—it’s enough to make anyone feel crazy.  So what’s the key to social media success? Hint: It’s not trying to go viral. To build your brand on social and gain your audience’s loyalty and trust, it is crucial to put out consistent, engaging, and quality content. We know, it sounds like a lot of work. And it can be if you don’t have a strategy. But there are ways to work smarter, not harder.  Below are three steps to conquering your content ...