Search Engine Optimization Director

Description:

We are looking for a sharp, results-driven SEO Director to define and own the SEO strategy for our portfolio of brands. In order to be successful in this role, this candidate must be a true self-starter and the subject matter expert in all things SEO. This is a great opportunity for a tech-savvy Digital Marketer seeking increased responsibility in a rapidly growing company.

Duties:

  • Create a robust SEO strategy for our business venture, including a roadmap of initiatives to drive growth.
  • Ability to lead and assist with site architecture discussions and inform taxonomy decisions as we build out the site.
  • Perform content gap analysis, SERP landscape analysis, and overall audience analysis in order to optimize the content plan for organic traffic.
  • Creation and ongoing improvement of SEO keyword research, website SEO audits, implementing schema, link building, SEO analytics, and implementation of all off-page SEO activities.
  • Research and analyze competitor advertising links to inform content strategy.
  • Assist with building and optimizing the internal linking strategy to maximize rankings.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Monitor traffic performance and site analytics using Google Analytics and Google Search Console in order to uncover opportunities and double-down on what’s working well. Must be adept at using these tools to analyze information.

Qualifications:

  • 7-10 years of Marketing experience including 5+ years specializing in SEO (particularly, taking a new concept and building strategy and a team around it).
  • Exceptional organizational skills and can stay up-to-date with SEO industry trends.
  • Solid understanding of content marketing, performance marketing, conversion, and online customer acquisition.
  • Experience using SEO tools (Ahrefs, SEMrush, Moz, SpyFu) to inform decision-making and help aid future content strategy.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  • Knowledge of ranking factors and search engine algorithms.
  • Experience managing fast-growing projects on a large scale, with an ability to consider multiple stakeholders (both internal and external).
  • An avid learner and passionate student of all things business/technology.
  • Can communicate, verbal and written, with both speed and effectiveness.
  • Experience using inbound marketing solutions, CMS, project management tools, automation tools, etc (Marketo, Hubspot, WordPress, etc.)

About:

Our agency started in 2002 and we are a fun group. We work on cool projects and strive for quality. Have a look at our manifesto for more information.

Apply:

  • Remote or local are both acceptable — Rareview’s main office is in Irvine, CA. but we also have a portion of our team that is distributed (remote). Either or works.
  • Please send us samples of your work and apply on the link below if you are interested in changing the world, one brand at a time.