Profitabilityover vanity metrics.
Rareview® is the growth consultancy that engineers revenue, not just ad campaigns. We don’t optimize for ROAS; we optimize for profit. We reject vanity metrics to focus on what actually matters: Contribution Margin (CM3) and net revenue. We revolutionize growth by uniting financial rigor with creative performance for maximum impact and value optimization. Our tailored approach delivers fast, smart revenue for sustainable long-term growth.
Prioritizing net profit.
Uniting finance and media teams. We believe that the best growth work is driven by P&L logic, and that the best paid campaigns are informed by contribution margin. By uniting these two teams, we can create truly effective campaigns that deliver real profits.
Using CM3 financial models. We use extensive CM3 models to optimize our campaigns for maximum profit and value. This means that we’re constantly testing different creative and paid strategies to find the ones that work best for your net income.
Delivering fast, smart profit. Our tailored approach delivers fast, smart profit for our clients. We focus on delivering income quickly, so that our clients can see the value of our work right away. And we use smart strategies to help our clients grow their businesses sustainably over the longer term.
Our success in the industry can be attributed to our unwavering focus on unit economics, our keen awareness of buyer intent, and the persistent diligence required to effectively optimize and manage multiple platforms. Comprising a team of seasoned professionals, our paid search unit continues to deliver exceptional work that consistently drives tangible outcomes for our clients.
At the core of our success lies our bespoke methodology, which is tailored to the unit economics we collaborate with. We utilize a combination of cutting-edge technologies, financial techniques, and insightful testing to help you achieve sustainable growth by making informed and astute decisions. In short, our approach is defined by a deep understanding of your unique business requirements, complemented by our expertise in the latest profit generation strategies.
At Rareview, we firmly believe that the process of unlocking growth across all social platforms is far from a mystical phenomenon; rather, it is the product of diligent and persistent effort. With our exceptional capabilities, we are not only able to foster substantial improvements in impact, audience engagement, and profits for our clients, but we also possess the capacity to provide expert, hands-on guidance and direction to build their brands from the ground up.
Our approach is grounded in an unwavering commitment to delivering excellence across every facet of our operations, from strategic planning and creative ideation to flawless execution and financial analysis. By leveraging our extensive experience and knowledge of the latest industry trends, we are able to craft bespoke solutions that are perfectly tailored to your brand’s unique needs, ensuring that your growth trajectory is sustainable and enduring. We do this with strategic partnerships with our platinum partners: Facebook/Meta, Instagram, TikTok, Pinterest, Twitter, YouTube, and Reddit.
Our core objective is not limited to merely optimizing your existing strategy. Rather, we are driven by a deep-seated commitment to fostering sustainable profit for our clients. To achieve this, we employ a multifaceted approach that involves expanding your customer base by pursuing new and untapped markets, leveraging advanced prospecting techniques, and utilizing intelligent segmentation strategies.
Our team of seasoned professionals possesses the expertise and experience necessary to provide you with comprehensive guidance and support at every stage of the growth process. We work tirelessly to identify opportunities that can unlock untapped potential, and craft bespoke solutions that enable you to achieve your desired outcomes. With Rareview as your partner, you can rest assured that your profit aspirations will be transformed into a reality.
We believe that the creation of scroll-proof ads that effectively capture attention and inspire action is an art form in its own right. To this end, our experienced team of creative professionals places tremendous emphasis on ad creative as the single most significant driver of performance.
We recognize that the key to crafting impactful content that resonates with audiences across diverse demographics is to produce a large volume of engaging and compelling materials that are meticulously designed, tested, and refined through an iterative process. Our creative team possesses the expertise and resources necessary to produce a vast array of captivating and innovative content, designed to cater to the unique needs and preferences of your target audience.
Our focus on ad creative is aimed at delivering results that are both measurable and sustainable. By consistently optimizing and fine-tuning our approach based on data-driven insights, we are able to deliver exceptional outcomes that drive business growth and success for our clients.
The optimization of the customer experience is an ongoing process that requires a constant commitment to innovation and improvement. To this end, we employ a comprehensive approach that involves rigorous testing and experimentation, as well as the continuous development of new website features that are designed to enhance the overall user experience.
At the heart of our approach lies our proprietary multi-armed bandit algorithm, which automatically directs traffic to top-performing variants, thus passively improving performance over time. As more data is collected, our algorithm employs advanced machine learning techniques to continually learn and enhance the page’s performance, ensuring that it consistently delivers the best possible outcomes for our clients.
With a focus on delivering results that are both measurable and sustainable, our team possesses the expertise and resources necessary to optimize your website’s performance, thereby driving improved customer engagement, increased conversions, and ultimately, business growth and success.
We recognize that AI-powered automation is transforming the digital marketing landscape, unlocking unprecedented opportunities for businesses to optimize their operations and achieve their growth objectives. With our cutting-edge AI-driven approach, we are able to provide our clients with bespoke solutions that are designed to streamline and automate their digital marketing processes, enabling them to achieve superior outcomes with maximum efficiency.
Our approach is rooted in the application of advanced machine learning algorithms and data-driven insights to automate routine tasks, improve decision-making, and optimize customer interactions. By leveraging the power of AI, we are able to identify trends and patterns in customer behavior, enabling us to craft bespoke solutions that are tailored to each client’s unique needs and preferences.
We work closely with our clients to understand their specific pain points and opportunities, enabling us to identify areas where AI-powered automation can deliver the most value. With Rareview as your partner, you can rest assured that you will be able to unlock new levels of efficiency, performance, and growth through the power of AI.
We understand that true growth is measured in profit, not just revenue. Our CM3 approach focuses on Contribution Margin 3 (Net Sales minus COGS, Variable Costs, and Ad Spend). We provide our clients with tailored solutions that are designed to generate meaningful insights and drive impactful decisions to maximize profits.
From unit economics analysis to full P&L audits, our approach is built around the use of advanced data analytics and financial modeling to identify opportunities for optimization and improvement. Our team of seasoned professionals possesses the expertise and resources necessary to implement sophisticated testing and experimentation programs that deliver measurable results and drive business growth.
At the heart of our CM3 approach lies a focus on providing the data-driven insights necessary to make macro-level decisions that can impact the bottom line. By leveraging advanced data analytics and machine learning techniques, we are able to identify trends and patterns in customer behavior, enabling us to craft solutions that are tailored to each client’s unique needs and preferences. [Net Revenue – (COGS + Shipping + Returns + Ad Spend) = CM3]
With Rareview as your partner, you can rest assured that your contribution margin optimization efforts will be transformed into a powerful driver of business growth and success.
We understand that the fastest way to achieve sustainable business growth is by maximizing the value of your existing customer base. Our customer retention and engagement strategies are designed to help you achieve precisely that, by ensuring that you are able to extract maximum value from your current customers, while also attracting new ones.
We believe that relying solely on platform-reported metrics is a recipe for inefficiency. To combat this, we deploy Media Mix Modeling (MMM) and incremental lift testing to uncover the true value of every dollar spent. By triangulating data sources, we strip away the bias of individual ad platforms, revealing the actual impact of your media mix on your business’s total revenue.
Our approach moves beyond last-click attribution to a holistic view of growth. We integrate first-party data with third-party signals to build a ‘source of truth’ dashboard that visualizes the relationship between spend and revenue. This allows us to scale channels that have high incrementality while cutting those that merely claim credit for organic conversions. The result is a media portfolio that is optimized for net profit, giving you the confidence to scale aggressively.
In the age of automation, your product feed is your most powerful creative asset. We don’t just sync your catalog; we engineer it. By enriching your feed with high-intent keywords, custom labels, and margin data, we give algorithms the signals they need to prioritize your most profitable products. This turns a static inventory list into a dynamic engine for user acquisition.
We treat feed management as a performance lever, not an IT task. Our team audits and restructures your data attributes to align with the specific requirements of Google Shopping, Meta, and TikTok. We segment products based on contribution margin and stock velocity, ensuring that ad spend is directed only where it yields the highest return. This granular control allows us to dominate the digital shelf, ensuring your products appear exactly when your customers are ready to buy.
#1 Independent growth consultancy.
We’re All In, Always. This means we are embed with your team, treat your P&L like our own, and measure our success exclusively by yours. You get a true partner who provides clarity, relentless follow-through, and three decades of expertise navigating market shifts. If you’re ready to stop guessing and start engineering predictable scale, reach out.
Built with intention. Delivered with impact.