At Rareview we do not follow one methodology or use only one tool for maintaining web metrics. Rather, we utilize a set of tools, paired with human quality assurance testing, to ensure a client’s vitals are never in jeopardy.

The following requirements pertain to any and all websites that we create, produce, and launch at Rareview. These items can often times be forgotten about when ensuring a site goes live on time. But… it’s critical that all our sites meet the following criteria.


  1. WCAG 2.1 AA required
  2. AAA is ideal


  1. Page speed score rating of “A”
  2. Load times under 1 second



  1. Yoast
  2. Gravity Forms
  3. Jetpack
  4. HubSpot

Not Approved

  1. Elementor
  2. Visual Composer


  1. Advanced Custom Fields

Carbon Emissions

  1. Strive to achieve an 80% rating or better


The recommend image format for the web today is WEBP and no longer JPG. WEBP is supported by all browsers (for Safari only Safari 14 on BigSur). Work is being done on newer image formats such as AVIF and JPEG200 that will offer even better performance.

Create images in both vertical and horizontal format for mobile and desktop devices.

Below is a list of the tools we use to measure our efforts.

Back-end Performance

  • New Relic

Front-end Performance

  • Website speed test
  • Lighthouse
  • Performance audits



  • Code checks and reviews
  • Penetration testing
  • Security audits


  • User data erase tools
  • GDPR and California testing

Read More

How a small cafe got 1 million views with influencer marketing

Let's be honest, sometimes the world of influencer marketing can feel overwhelming – all those ...
Let's be honest, sometimes the world of influencer marketing can feel overwhelming – all those creators, the ever-changing platforms, and a dash of "how on earth do I even start this?" But hold on, because here's a little secret: influencer marketing isn't just for the mega-brands out there.