At Rareview we do not follow one methodology or use only one tool for maintaining web metrics. Rather, we utilize a set of tools, paired with human quality assurance testing, to ensure a client’s vitals are never in jeopardy.

The following requirements pertain to any and all websites that we create, produce, and launch at Rareview. These items can often times be forgotten about when ensuring a site goes live on time. But… it’s critical that all our sites meet the following criteria.

Accessibility

1. WCAG 2.1 AA required
2. AAA is ideal

Performance

1. Page speed score rating of “A”
2. Load times under 1 second

Plugins

Approved

1. Yoast
2. Gravity Forms
3. Jetpack
4. HubSpot

Not Approved

1. Elementor
2. Visual Composer

Case-by-Case

1. Advanced Custom Fields

Carbon Emissions

1. Strive to achieve an 80% rating or better
   • Sustainable Web Design
   • ClimateAction.tech

Images

The recommend image format for the web today is WEBP and no longer JPG. WEBP is supported by all browsers (for Safari only Safari 14 on BigSur). Work is being done on newer image formats such as AVIF and JPEG200 that will offer even better performance.

Create images in both vertical and horizontal format for mobile and desktop devices.

Below is a list of the tools we use to measure our efforts.

Back-end Performance

• New Relic

Front-end Performance

• Website speed test
• Lighthouse
• Performance audits

Accessibility

• p11y testing 
• Lighthouse
• Accessibility audits
  • WAVE
  • Evaluation Tools

Security

• Code checks and reviews
• Penetration testing
• Security audits

Privacy

• User data erase tools
• GDPR and California testing