Haylie Pomroy hires Rareview as strategic digital agency partner.

Haylie Pomroy on the Dr. Oz show

Haylie Pomroy has selected Rareview to create digital marketing campaigns and drive strategic initiatives that challenge the meaning of the word diet. 

Haylie Pomroy is a #1 New York Times bestselling author, leading health and wellness entrepreneur, celebrity nutritionist, and motivational speaker whose “Food is Medicine” philosophy resonates deeply with her fans. Her community includes real people who have lost millions of pounds and gained immeasurable energy and health. Through her strategic programs, Haylie has proven that there is power on your plate. She believes people can fall in love with delicious and decadent food because eating is a positive, biological exercise and food functions as the body’s ally, not it’s enemy. She understands that people really can eat more food and lose more weight.

We believe this is a real movement and uprising being built around health and science. Together, we’re developing and scaling Haylie’s offerings while continuing to push her uplifting message. By utilizing cross-platform campaigns with a strong focus on conversion and memberships, and by leveraging platforms like Shopify, Amazon, Facebook, Instagram, and email, we intend to build lasting relationships with her customers. 

Haylie’s message is inclusive, valuable, and insightful. We’re working together to build a community of activists focused on supporting one another’s goals.

— Rob Pearson, CMO of Rareview

When you think of the word “diet,” you think of depletion, dehydration, and frankly, starvation. Through Haylie’s life-changing programs, we are pushing something different — a message of positivity, happiness, and fulfillment. “Did I Eat Today” (D.I.E.T.) re-frames how people think about food and puts customers on a different path towards health and happiness.

We are really excited about working with Haylie, and continuing to work in the Health and Wellness industry. Haylie’s pioneering message is resonating with people who are sick and tired of yo-yo dieting.

— Chuck Pearson, CEO of Rareview

Rareview + PIVOT

As part of this project, we also teamed with our partner agency PIVOT. Dive deeper into how we worked together to drive growth for Haylie Pomroy.

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