Rareview’s PR team secures grand opening media blitz with LA Times and KNBC for the Sawdust Festival.

LA Times newspaper showing Sawdust Festival article. Rareview's PR and communications team

KNBC TV showcases Sawdust Festival.

KNBC TV Spot

Explore a Quaint, Art-y Village at the Sawdust

Rareview’s PR team and Sawdust Art Festival work together to gain increased awareness. Yep, there’s actually sawdust on the ground, and art all around, at this charming and fanciful fair.


“Things are heating up at the Sawdust Art Festival,” says FOX LA.

FOX LA Spots

Sawdust Festival featured by the LA Times.

Picture of Sawdust Art Festival from the LA Times
LATIMES.COM

It takes a village: Laguna’s Sawdust Art Festival readies for opening

It’s a quirky neighborhood, with trees poking through rooftops and the occasional dragon painted on a wall. Like any small community, neighbors call out to neighbors when passing by. Somewhere, someone is singing along to a radio…


Influencers have “field” day at Sawdust.

Sawdust Art Festival Instagram story
Sawdust Art Festival Instagram story
Sawdust Art Festival Instagram story
Sawdust Art Festival Instagram story
Sawdust Art Festival Instagram story

Influencers and PR are the backbone of this local event, rallying thousands of locals, southern California natives, and summer travelers to a place where they can mingle with one-of-a-kind artists and get original pieces.

This year we have grown the PR footprint over 150% and introduced a new influencer strategy that continues to develop and drive earned media attention.

To learn more about our work with Sawdust, check out our Case Study

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