The digital marketing revolution of 2023 (no CDO left behind)
Welcome to the digital marketing revolution of 2023, where growth, revenue, and brand value reign supreme! As a Chief Digital Officer, your mission is to navigate the ever-changing landscape of the digital marketing world and emerge as the hero who propels your brand to new heights. In this shifting climate, you’ll need to understand the rapidly rising trends and how you can best implement them to drive growth and value before you fall behind.
The good news? With a steady pulse on all things marketing, we’ve got your back. We’ve put together a list of the 12 hottest digital marketing trends of 2023 so that you can discover how to achieve unparalleled success by leveraging the digital realm to its full potential.
The search engines speaketh
In this brave new world of voice-activated smart speakers and virtual assistants, voice search has become more than just a futuristic concept—it’s a reality. Picture your ideal customer in their living room commanding their trusty smart speaker, “Hey, Alexa, find me the best burger joint in town!” or “Her Siri, where can I get my tires changed asap?” It’s fast, it’s easy, it’s effective, and it’s not going away. And brands that optimize their online presence for voice searches will undoubtedly capture the attention of curious customers everywhere. You can start by using conversational language in your content, optimizing it for question-related words, and getting more intentional with SEO efforts. Then, you’ll be well on your way to being the answer to customers’ burning questions and voice-activated searches.
Turn fantasy into reality
Today’s increasingly accessible technology provides the perfect opportunity to step into the realm of augmented reality, where you can create mind-blowing experiences for consumers that turn their fantasies into realities. Augmented Reality is becoming a transformative force for brands who take it seriously, revolutionizing the way customers interact with products and services. From virtual clothing try-ons to interactive shopping experiences, tours, and demos, AR allows brands to transport their customers into a world where they can virtually sample offerings in a way that feels, well, real.
It’s a new convenience that will catapult your brand’s customer experience far above and beyond that of the competition by making it instantly accessible. By becoming an early adopter and harnessing the power of AR within the customer journey, you can turn your brand into the hero your customers never knew they needed.
Be their digital BFF
In the age of information overload, customers crave personalized experiences that make them feel truly seen and understood. Personalization has evolved from a mere digital trend to a fundamental aspect of successful marketing strategies. In 2023, the brands that can create tailored and relevant experiences for their customers will undoubtedly be the ones that win the hearts and wallets of their target audience.
How do you become one of those brands? By leveraging super-smart algorithms and treasure troves of customer data to enable you to craft personalized marketing campaigns that make your customers feel like they’re being pampered by a digital fairy godparent. This means customized offers and hyper-tailored online experiences that make the most out of a customer’s habits and preferences to deliver a high-touch experience just for them. Trust us, personalized marketing isn’t just a trend—it’s the secret weapon for super-fan brand loyalty, eye-popping conversion rates, and sky-high revenues.
Lights, camera, engagement
Start rolling those cameras! Video marketing continues to dominate the digital landscape in 2023, captivating audiences and driving engagement like never before. Whether it’s product tutorials, real-time reviews, engaging stories, or hilarious viral content, video marketing has become a staple for brands seeking to make a lasting impression. Static images can only do so much for the super-speedy scrollers that are today’s customers, but video has the unique power to stop a scroller in their tracks and grab their attention long enough to spark real interest. And when it comes to video, quality and strategy matter. But fear not, busy marketer, you don’t have to do it alone. With an expert team of video virtuosos, like the ones we’ve got over here at Rareview, you can bring your brand’s story to life, creating cinematic experiences that turn your customers into loyal fans and your competitors green with envy. If you want to see what we mean, check out some of our latest campaigns.
Join forces with digital heroes
Influencer marketing has emerged as a powerful tool for brands to authentically connect with their target audience. These social media superheroes—a.k.a. influencers—have the unique ability to create genuine connections and generate word-of-mouth buzz like never before. You can scream your product value from the rooftops and hope it gets heard, but an influencer casually mentioning it on their favorite platform will be heard louder and clearer by a more targeted audience–that’s just how it works these days. By partnering with influencers, you leverage their already-established influence and engage with your audience on a more personal level. It’s really not a matter of if you should partner with influencers anymore, but rather which ones are right for your brand.
Unleashing the power of insights
In today’s digital realm, data is the new currency. As your brand’s Chief Digital Officer, we know you understand the importance of harnessing the power of data analytics to inform your marketing strategies and drive business growth. After all, data is what the customer has to say, and when you listen to your customers by looking at advanced analytics, you can delve deep into their preferences, pain points, and purchasing habits. Identifying these patterns helps you better understand your audience and uncover hidden opportunities that make it possible to fine-tune your marketing campaigns for maximum impact.
At Rareview, customer data is our bread and butter. We recognize the significance of data-driven decision-making and possess the tools and expertise to extract actionable insights from the vast sea of information. Our data wizards and proprietary A.I. platform can guide you through the realm of data analytics, ensuring that your brand makes informed choices and achieves measurable results.
Artificial Intelligence (AI) and Machine Learning (ML): powering marketing automation
Artificial intelligence and machine learning have become more than hot topics, they’re now integral components of effective digital marketing strategies. These technologies empower brands to automate processes, personalize experiences, and enhance customer interactions for a better brand experience. From chatbots providing instant customer support to AI-powered recommendation engines delivering tailored suggestions, the possibilities are endless.
Leveraging the potential of AI and ML to streamline marketing efforts, optimize campaigns, and deliver personalized experiences at scale is key. You need sophisticated algorithms that learn from data and provide intelligent customer interactions, enabling your brand to deliver the right message to the right audience at the right time.
Conquering the digital kingdoms
In the world of digital marketing, social media reigns supreme (yes, still — just look at Threads). It’s where brands can engage directly with their audience, build communities, and cultivate brand advocates. Not only do many social users make purchases from social media ads (48% of users precisely), but today, social media is a primary avenue for brands to build their customer base and expand their reach. However, mastering social media requires more than witty captions and viral hashtags—it requires a strategic approach that aligns with your brand’s objectives.
An in-depth understanding of social media platforms and their ever-evolving landscapes makes all the difference. Becoming social media maestro will help you develop a comprehensive strategy that encompasses content creation, community management, influencer collaborations, and paid advertising. Whether it’s leveraging the power of Instagram, Threads, Facebook, Twitter, Snap, TikTok, or emerging platforms, ensuring your brand’s social media presence stands out is how you’ll truly capture the hearts of your target audience.
Seamless experiences across channels
In 2023, consumers expect a seamless experience as they interact with your brand across various channels and touchpoints. Whether they’re browsing your website, engaging with your social media content, or using your super cool app, the experience should be cohesive and tailored to their needs. To really compete in the digital world, your brand has to deliver a consistent and delightful experience at every turn in the customer journey from the first time they encounter your brand online until they hit the “purchase” button in your app (and even beyond that). Getting top-notch expertise in omnichannel marketing will empower you to connect with your audience wherever they may be, transforming them into loyal customers and fierce brand advocates that won’t stop raving.
At Rareview, we design customer-centric journeys that transcend individual channels. We do this by leveraging data, getting serious about personalizations (like everywhere), and integrating marketing strategies with finesse for consistent, Michelin-level customer experiences.
Building emotional connections
Storytelling has become the ultimate secret ingredient that captivates hearts, ignites emotions, and forges lasting connections with your audience. Your brand’s story is more than just a narrative—it’s an invitation for your customers to become part of something greater. And whether they realize it or not, that’s what every customer wants out of a brand experience.
Storytellers by nature, understand what’s necessary to craft a compelling narrative that resonates with your target audience and communicate it in a variety of ways across your entire brand presence. We work with brands to define a unique voice, uncover core values, and articulate a captivating story that evokes emotions and sparks engagement. By leveraging the power of storytelling, Rareview can empower you to create a brand that stands out from the crowd, leaving a lasting impression on your audience.
Delighting at every touchpoint
In today’s experience-driven era, customer experience has become a key differentiator for brands. It’s no longer enough to provide a product or service—customers expect a memorable and delightful journey from start to finish. Every touchpoint with your brand is an opportunity to create a positive experience that keeps customers coming back for more, and in order to keep up with the digital Joneses, you have to maximize each touchpoint.
Whether it’s through your website, social media, customer support, or even packaging, there’s always an opportunity to strengthen your brand’s relationship with its customers by exceeding their expectations. This takes careful design and optimization of each touchpoint to ensure a seamless and delightful customer experience at every turn.
Embracing change and adaptation
One thing is certain in the rapidly evolving world of digital marketing: change is the only constant. To stay ahead of the game, brands must embrace a mindset of continuous innovation and adaptation. What worked yesterday may not work tomorrow, and staying stagnant is a surefire way to fall behind.
We know you want to stay ahead of the curve. That’s why we continuously monitor industry trends, explore emerging technologies, and adapt our strategies to ensure the brands we work with remain at the forefront of digital marketing innovation. We empower brands to confidently navigate the ever-changing landscape, anticipate trends, and leverage opportunities to maintain a competitive edge.
Rareview—Your Partner in Digital Marketing Success
As your brand’s Chief Digital Officer, you hold the key to unlocking its full potential in the dynamic world of digital marketing. By harnessing the power of these 12 rising digital marketing trends you can create a brand that not only thrives but leaves a lasting impact on your customers and community.
Rareview, a full-service agency that brings together a team of digital marketing superheroes, is your trusted partner in this journey. With our expertise, creativity, and unwavering dedication to your brand’s success, we will help you unleash your digital marketing superpowers at scale. From strategic planning to execution, our teams have the skills and experience to guide you through the digital landscape of 2023, ensuring your brand shines brighter than ever before.
So, ambitious CDOs, it’s time to suit up, embrace the digital marketing trends of the age, and let Rareview be your sidekick on this exhilarating adventure. Together, we’ll create growth, drive revenue, and build a brand that captivates hearts, minds, and the digital universe.