As the leader in healthy and convenient honeycomb, consumer packaged goods company Pass the Honey is joining forces with Rareview to boost brand awareness. Rareview is creating buzz with innovative creative, paid social and search, audience building, retargeting, positioning, branding, programmatic and more services that speak to new and existing customers.  

In a market where over 80% of honey is fraudulent, Pass The Honey is known for operating with the highest integrity, selling 100% unaltered single-serve honeycomb in mess-free, sustainable containers. Pass the Honey is also passionate about sustainable beekeeping practices, sourcing all honeycomb from approved regions and producers. All honey undergoes independent 3rd party lab testing to confirm purity. 

Pass the Honey product honey comb
Pass the Honey Honeycomb
Pass the Honey product stacked
Single-serve honeycomb

As an ancient superfood, pure honeycomb is a clean, nutrient-dense snack that can be enjoyed on-the-go, in breakfasts and beverages or even as a charcuterie accompaniment. Rareview plans to celebrate the versatility, convenience and integrity of Pass the Honey’s product to maximize sales and accelerate the growth of the brand as a whole. 

“Rareview is an agency that believes in product integrity, and we support the social good that Pass the Honey is doing to enhance the vitality of their customers and the natural ecosystem. We are excited to increase the footprint of a brand that is producing the cleanest honeycomb in the world with the highest ethical standards.”

Rob Pearson

CMO at Rareview

About Pass The Honey

Pass The Honey was founded to evolve apiary practices and ecological diversity beyond what’s perceived possible. To co-create with both bees and beekeepers. It means we promote pollinator health through research, habitat creation, education and outreach, and public-private partnerships. Enhancing and accelerating pollinator-health efforts, and building the support necessary to sustain improvements in pollinator health for generations. Check out our Regenerative Honeycomb Initiative


Read More

How a small cafe got 1 million views with influencer marketing

Let's be honest, sometimes the world of influencer marketing can feel overwhelming – all those ...
Let's be honest, sometimes the world of influencer marketing can feel overwhelming – all those creators, the ever-changing platforms, and a dash of "how on earth do I even start this?" But hold on, because here's a little secret: influencer marketing isn't just for the mega-brands out there.