REI has hired Rareview as their agency partner to design and develop their internal merchandising app used by REI stores throughout the country.

The partnership centers around strategic consulting, design, and development services. As a WordPress VIP partner, Rareview is working with REI to build and maintain a WordPress application that communicates information about store displays, news and information, SKU counts, and more. This app is the preferred communication tool and is central to managing the flow of content and display context across stores.

REI store managers and employees primarily use Tablets and as such the app is fully responsive and works on both Mobile and Desktop devices with an emphasis on Tablets.

The planned launch of the new app is scheduled for Fall 2020.

About REI

REI (Recreational Equipment, Inc.) is an American retail and outdoor recreation services corporation. It is organized as a consumers’ co-operative. REI sells sporting goods, camping gear, travel equipment, and clothing. It also offers services such as outdoor-oriented vacations and courses. REI operates 158 retail stores in 37 states and reached $2.5 billion in revenue in 2015.

About Rareview

Rareview is a digital design and marketing agency awarded for excellence and recognized as an industry leader. We build brands by designing digital experiences and cultivating relationships. Agencies are a dime a dozen. The great ones are rare.


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