Kicking off the 2019 season, Rareview and Sawdust will work together to redefine the creative strategy of the festival and shift the overall experience to highlight artists and makers, focusing on the unexpected journey an artist takes when creating their masterpiece. This dynamic approach will elevate the Sawdust brand, grow the festival’s reach, and continue to build new audiences — helping attendees view art and it’s creator through a new prism.
“We couldn’t be more excited to be working with the Sawdust Festival, an organization that has been a staple in the Southern California community for over 50 years! We are excited to get our hands dirty and grow the reach, brand, and individual artists that work everyday to create beautiful and inspiring works of art that live in our homes for years,” says Robert Pearson, CMO of Rareview.
Rareview will help Sawdust grow its digital reach, build new creative campaigns, acquire new customers, design new experiences, elevate the brand, and drive growth.
The Sawdust Art Festival opens on June 28th, 2019 and runs through September 1st. It’s located in Laguna Beach, California and has a rich history of bringing people together to celebrate, explore, and learn about art and the creative process. This year you can expect the unexpected.