Rareview’s values

When people wake up in the morning, they can feel disoriented. Like they don’t remember who they are, what they’re doing or where they’re going. This almost never happens to us. We wake up each day fired up. Focused. Do you know why? It’s because when the morning light hits and the birds chirp and the coffee brews, this fresh reminder hits each day—we’re Rareview

When it comes to how we act in the world, how we do business, our principles for behavior, which fork to use at the dinner table and all that jazz, we have a compass. It’s a shiny, moral one. It’s been ticking for over 20 years. For the past 2 decades we’ve been guided by consistent values. Eight good values, to be exact. These bedrock principles are at the core of Rareview. What it means to work here, what it means to partner with us, what it means to talk with us in line at the tequila bar. These values shine through our work and through our people. And we’re proud of it.

These are the 8 core beliefs that guide us each and every day. Spelled…

R  A  R  E  V  I  E  W

Rare

In the trenches

“Your team is in the trenches with us. We’ve never seen that before.” This comes directly from a client, verbatim. We love when our clients talk to us. That probably explains why we do it, constantly. When you partner with us, we get really excited because that means we’re in this with you now. Your success is our success. We believe in true partnerships, not just vendor relationships. Some talk the talk, but few walk the walk. Did we just become best friends? 

Accountable

Processes for everything

Admittedly, the words “accountable” and “process” aren’t the most flashy in the English language. But someone has to marry the accountant. And these things are important to us, because not everyone does them right. We’ve honed our processes. They’re written down. This keeps us accountable to ourselves and our clients. Part of our DNA is that we don’t have account reps. No client or project is passed off, so no one gets pissed off. You work with our full team. That’s a bit abnormal—but so are we. 

Rewarded

We’ve got the chops

It’s almost a given these days that good agencies has won big awards, have a great client list, and have done amazing work. And we have all three. Blah, blah, blah. These things are great, but they’re nothing if you don’t operate with integrity. And we do. So yeah, we’ve won a bunch of awards, if you’re into that sort of thing. Nuff said. *Shoulder brush.* Mic drop. Moving on. 

Engaged

A true family feel

We were started by two brothers, and although we’ve grown tremendously over the last 20 years, we still operate as a singular unit. No, we don’t eat all our meals family-style or wear matching t-shirts (at least not on purpose). But we do operate with respect. With courtesy and care for one another. Working with and at Rareview is about becoming part of something bigger. There are people here who depend on you, and that’s a special responsibility that holds us to a higher purpose and drives us to do better. 

View

We give a sh!t 

We see things differently. We have a distinctive brand of creativity, strategy, process, heck—we even have an offbeat sense of humor sometimes. We aren’t afraid to do some unorthodox things. Remember that phrase about being in the trenches with our clients? Do you know why we do that? Because we care (to be more blunt, we give a sh!t). About our work. About our reputation. About our clients. About you reading this, whoever you are. Not everyone cares this much. We do. There’s no substitute for passion and grit. That’s our outlook and we’re sticking to it. 

Innovative

Longevity is sexy

2022 is our 20th year in business. You heard that right; two decades. How? By re-inventing ourselves. Changing with the times. Innovating again and again. That’s no small feat in the agency world. We aren’t just taking baby steps or getting our learner’s permit. Our frontal lobe is fully developed. We’ve seen some things. Been there, done that. Experience counts, and we’ve got loads of it. 

Every Time

Deliver consistently

We deliver. We ship. We execute. Every. Single. Time. No B.S. Just consistently deliver on our promises and our work. Ask around. 

Widespread

Fire power

Our full team is involved in some way or another on every project. People get too excited around here to mind their own business. They’re always trying to make things better or help out in some way. Bunch of pests. But that means you get design guidance, development prowess, marketing expertise, media strategy and more. How are we a “jack of all trades?” We’re not. We’ve created four internal teams of experts in each discipline. We have the fire power internally to provide a full spectrum of services. Not many agencies can offer all that.

So there you have it. Rareview at a glance. If any of this resonates and you feel an overwhelming urge to get in touch with us, we have an easy way to do that. Let’s shoot the breeze and get something started.