Rareview was engaged as Cobalt’s design agency recently where we collaborated closely with their team in a consultative capacity. Our responsibilities encompassed a thorough assessment of their market positioning, an in-depth analysis of the competitive landscape, and the formulation of strategies for repositioning their products. This multifaceted approach involved a brand refresh, content strategy and creation, and the design of a new website. You can learn more by viewing the case study below. In this post, we invite you to join us on a quick guided exploration of our work and processes, offering a glimpse into the intricacies of what we do. As we delve into this project and methodologies, you’ll gain insight into the inner workings of our creative ...